Defining Local Search Marketing

The tides for 2010′s internet marketing has changed and the trend continued to advance progressively and aggressively. While many small to large businesses are still struggling to understand the in and outs of social media marketing, recruiting the right person for it and digging deep into the subject; a new hybrid of internet marketing called local search marketing are quickly making waves in the cyberspace.Though the term local search marketing is not as established as search engine marketing and social media marketing, many marketers start to realize its importance and the relative impact that it can do to small businesses in the geo positioning and social media aspect. Trust the trend, local search marketing is going to be big in 2011 onwards. It was said that the emergence of local search marketing will be the complete demise of the Yellowpages.So what is local search marketing? Local search marketing is a hybrid that consists of elements from search engine marketing, particularly in terms of improved search rankings, sprinkled with a little bit of geographical mapping placements with a zest of social media, along with pay per click (PPC) advertising, depending on the marketer’s advertising needs.Sounds interesting right? But here’s more.Local search marketing is very business oriented in contrary to social media which is viral-content oriented and search engine marketing which is web optimization oriented. Though it does work for non-business oriented stuff, local search marketing complements ideally with brick and mortar business or anything with a physical address. This is because local search marketing is all about fine tuning your business information to serve users online to find you better geographically via maps and directory listings.Local search marketing must be fine tuned to blend into your business as a small business survivability online depends on it. As a business entity, what drives sales is traffic and your visibility online. The more visible you are is the more exposed you become. That is why Google has taken much of the role of Yellowpages in the past year to cater the traditional side of the offline marketing aspects that Yellowpages used to offer.While Yellowpages offers myriads of contact list with addresses categorized in their niche industry, local search marketing is all about turning the search engine as a marketing platform into a playground of lists equipped with sleek mapping utility where your location can be pinpointed almost instantaneously as you make searches.To ensure accuracy, this is where search engine optimization is put into play. With proper understanding of meta taggings and key phrasing on your website, your business website will be able to appear in search queries in the most precise manner whenever a user make searches on it.On the social media aspect, the working search engine marketing side of the listings coupled with the geo (mapping) marketing side of it can be bundled along and fed to social media networks for it to go viral. Social media can also be socially generated such as customer reviews which can be useful to give your establishment a boost. If you are doing a good job, you could be getting a decent five-star review, something that is credible in today’s marketing mix. Not to mention those SEO benefit you will be getting once the reviews were indexed in the search engines. That is why social media plays a very crucial part as one of the element that pushes a local search campaign’s effectiveness further.Many assume that the proper social media tool that came into play in local search are mainly of the typical application like we all know such as Twitter, Facebook and Foursquare. While, we may not dismiss the importance of these mainstream social media tools, local search still evolves around in a much more traditional side, just like its Yellowpage cousins where businesses are listed as directories or classifieds. We don’t deny while the effectiveness of Yellowpages is slowly declining, the form of it has undergone a minor superficial change in the form of search engine oriented directory which is fed as food to search engine indexing.One cool aspect about local search marketing as proven by Jack Mize is a business is not required to have a website. All they need is an account with Google for them to activate Google Places and freely ‘squatting’ at free pages sites such as Blogspot, Hubspot and Squidoo along with a tactical use of business directories. Some creative marketers only utilize good business and classifieds directories to launch their local search campaigns. Powered with few articles, press releases and viral video, they can make them skyrocket provided that the implemented tactic is executed properly.Local search marketing in 2011 is almost synonymous with the prominence of Google Places. Google Places is a salvation for marketers that offers free listing in which you can put up vital business details such as your business name, location, product/service offerings, opening hours, products, phone number, email address, and web URL. The best part is Google Map comes along with every entry making it very versatile and powerful.This marketing tactic comes with almost entirely zero cost to run. The only money involved is splurging for some directory listing fees normally for enhanced listings, and of course PPC fees. Social media is almost 100% free except some social bookmarking service that requires you to pay a small sum of fees. If you are resourceful enough, most social bookmarking networks, directories and classifieds with decent pageranks and reputation are mostly free.This technique, just like any other conventional marketing tactics need commitment as it can become a long-term investment in your online marketing campaign. Though it may not be an instant fix that will unleash instant cash flow but local businesses who invest in local search marketing will have the upperhand of being positioned handsomely to dominate their competition.They way that most marketing experts sees it, local search marketing is fast becoming one of the most powerful marketing subsets online which will be soon adopted as a de fecto method of choice for small and mid-sized businesses. This should not be overlooked when you begin allocating your marketing budget at the beginning of each fiscal year.To find out more how you can target your market based on specific demographics, head to Fortelytics, an internet marketing firm specializing in SEO, social media, and local search marketing.

Start Your Italian Vacation With Roman Art History

You have chosen to go to Italy for your vacation this year, to find that ancient Rome which is said to assert, even these days, its influence in all areas of our cultural, intellectual, and technical life. In a sense, you are delving into your individual roots, even in the event you also plan to check out the contemporary scene, the shops, the restaurants, the bustling cities. You are individual experiences at home have prepared you for an appreciation of the modern, but are you prepared to appreciate the historic civilization of Rome, the artifacts which are left of the empire and that stand out as visible reminders of bygone times? In the event you wish to fully appreciate that past, prior to you go, take a little time out of your hectic schedule to study Roman art history, Roman painting, Roman sculpture, Roman architecture, in order that once you stand just before it, its speaks to you as it spoke to individuals Romans long ago at the dawn of Western man.


As soon as you open a book on Roman art history, you will find that the Romans have been lovers of Greek art. Outstanding in literature, poetry, history, philosophy, the Romans seemed to let their fascination with Greek art dominate their entire outlook on art, so significantly to ensure that numerous art historians fail to see something that clearly sets Roman art off from Greek art. To some extent, this is true. The Romans imported Greek art from every age of Greek art, from the Archaic, Classical, and Hellenistic periods. Not only did they import these styles, but they also imported Greek artists to produce new operates for Rome. Roman writers on art in individuals times hardly wrote something on Roman art, but they wrote copiously on Greek art, lauding it as the height of artistic endeavor. So fascinated have been they by the Greeks, the Romans did not even record the names of their individual artists, yet the art criticism from people times lavish praises on the Greeks: Phidias, Praxiteles, Polyclitus and other famous Greek artists. Entranced by the Greeks?who would not be?the Romans had been without question, artistic imitators of the Greeks.You may well do well when preparing for your vacation to Italy to give some consideration to Greek art history, seeing how influential the art of Greece was in Roman art history. Perhaps, if you’re going primarily to witness the artistic tradition of the West, you may do just too to very first visit Greece, Athens, in order to obtain a full sense of the origins of Western art.In the event you have time only for Rome, you will still be exposed to the Greeks styles expressed through the vision of historical Rome. Your reading in Roman art history will also help you distinguish individuals contributions that happen to be distinctively Roman?yes, they did expand on Greek art, creating a specifically Roman expression. The Romans had been not able to totally eliminate their personal unique history from their operates. The influence of their Etruscan forefathers emerges in a lot of the sculpture and architecture of the later Roman period. Read a history on Roman art and learn far more on what distinguishes Roman art from Greek art. Once you stand previous to the temple of Sibyl in Tivoli, outside the Sanctuary of Fortuna Primigenia, inside the Colosseum, inside Pantheon of Rome, you will see much more than architecture; you will see historical Rome.

Using Consumer Information on Wrinkle Creams

Consumer information on wrinkle creams can be found in magazine, newspaper, television and internet advertisements. It can also be found on consumer websites. Websites of the manufacturers’ of the products you are interested in should be checked out well. A reputable company will back its products’, be willing to back up the claims with real research. Such a company will offer free samples and trial period.Some of the claims made by wrinkle cream products are that their product(s) are the best and say things such as “1 out of 10 doctors recommend this.” They claim that you can get immediate results, something that has a grain of truth. When applied to your skin products can give you results but when the product is removed there is no improvement. True results happen over time and are much longer lasting.


Consumer information may provide data about the ingredients including how they work and the effects they have on your skin. There are some ingredients that are very harmful and others that are extremely beneficial. The ingredients of wrinkle creams and other skin care products are listed on the label. The only problem is that this can be deceptive. For example, collagen is used in injections of the lips but this type is made of ground up chicken feet and beaks and ages your skin. You may see a couple of ingredients that are beneficial but they are only in minimal amounts – just enough so companies can legally list them.Petroleum and petroleum based products are linked to the break down of your skin. This includes alcohols and mineral oil. Nitrosamines can from when amines (DEA, MEA, TEA) become mixed with preservatives that release formaldehyde (bronopol or quatemium-15). They are known carcinogenic agents. Paraben, a preservative is used because it’s cheap and may be linked to cancer as well. Talc, found in cosmetics and powders has been linked to ovarian cancer when it’s used on the genital area.There are natural ingredients that are both safe and effective. There are plant based alcohols. They are very soothing to your skin. Aqua is not tap water. It is water that has been purified using reverse osmosis and high heat sterilizing processes. Active Manuka honey from the manuka bush is both antimicrobial and antibacterial.A group of three active ingredients are used as a base of skin care products. Phytessence Wakame heals dry skin and irritations. It helps to strengthen collagen and also strengthens elastin. It might aid tissue repair. Nano-lipobelle H-EQ10 is used because it can penetrate as deep as the seventh layer of skin easily. Anew agent called Cynergy TK lets the body to make its own collagen and elastin again. They all promote the necessary hydration of your skin.


There are other natural ingredients such as grape seed oil, macadamia oil, and avocado oil. Beeswax is harvested from honeycomb and twice purified to get rid of all toxins and impurities. Witch hazel extract is astringent . It is also an antioxidant.Consumer information on wrinkle creams can be very helpful in choosing skin care products. It can also provide information on product recalls. It is advisable to check it out before purchasing anything.

Employment Working From Home – The Good News and the Bad News

Employment working from home can cost you a fortune and incur massive risk, traditional business models have the person working from home become effectively employed by their own business and trading their hours for dollars. Risks include, large start up costs that may never be recouped, huge quantities of certain stock that may never be sold, debt (if you manage to obtain it) keeping your stress and risk levels high.Knowing this I spent a lot of my time reading books and searching for a way to achieve employment working from home. This is when I stumbled upon Rich Dad Poor Dad by Robert Kiyosaki. He explains a very important concept called the cash flow quadrant. It basically categorises people into 4 types: E – for employed, trading hours for dollars and having their big boss earn the real money, S – for self employed, a restaurant owner or even someone achieving employment working from home without a system that detaches themselves from the concept of hours worked equals dollars made, I – the investor who has large amounts of money which in turn makes them more money and finally B – for business, that is people who have a business system that works for them and has them earning residual income – that is income that continues to flow to us after we have stopped working.


So how do we achieve this business system without having any huge risk, cash outlay or even initially having to quit our jobs? It is called network marketing. It allows you to achieve employment working from home with little cost and little time commitment. Let’s take an example. I go to the movies to see Inception or Avatar and I love the film. I then tell 5 of my friends how much I loved the film and they all go and see the film. Am I going to get paid for recommending the film to them? No. Network marketing however cuts out the middle men and allows you to recommend products and services to your friends and family and people you meet every day and get paid for it. Employment working from home can definitely be achieved here.


Network marketing has really come of age and is recommended by Robert Kiyosaki, a world renowned financial expert, as the business of the 21st century. But even still, how do we know which company is the best? How do we know that our products will be loved and that we will be paid well for our efforts? Research! Renowned magazine Network Marketing Today every year gives out awards for the top network marketing companies helping people achieve employment working from home.