Defining Local Search Marketing

The tides for 2010′s internet marketing has changed and the trend continued to advance progressively and aggressively. While many small to large businesses are still struggling to understand the in and outs of social media marketing, recruiting the right person for it and digging deep into the subject; a new hybrid of internet marketing called local search marketing are quickly making waves in the cyberspace.Though the term local search marketing is not as established as search engine marketing and social media marketing, many marketers start to realize its importance and the relative impact that it can do to small businesses in the geo positioning and social media aspect. Trust the trend, local search marketing is going to be big in 2011 onwards. It was said that the emergence of local search marketing will be the complete demise of the Yellowpages.So what is local search marketing? Local search marketing is a hybrid that consists of elements from search engine marketing, particularly in terms of improved search rankings, sprinkled with a little bit of geographical mapping placements with a zest of social media, along with pay per click (PPC) advertising, depending on the marketer’s advertising needs.Sounds interesting right? But here’s more.Local search marketing is very business oriented in contrary to social media which is viral-content oriented and search engine marketing which is web optimization oriented. Though it does work for non-business oriented stuff, local search marketing complements ideally with brick and mortar business or anything with a physical address. This is because local search marketing is all about fine tuning your business information to serve users online to find you better geographically via maps and directory listings.Local search marketing must be fine tuned to blend into your business as a small business survivability online depends on it. As a business entity, what drives sales is traffic and your visibility online. The more visible you are is the more exposed you become. That is why Google has taken much of the role of Yellowpages in the past year to cater the traditional side of the offline marketing aspects that Yellowpages used to offer.While Yellowpages offers myriads of contact list with addresses categorized in their niche industry, local search marketing is all about turning the search engine as a marketing platform into a playground of lists equipped with sleek mapping utility where your location can be pinpointed almost instantaneously as you make searches.To ensure accuracy, this is where search engine optimization is put into play. With proper understanding of meta taggings and key phrasing on your website, your business website will be able to appear in search queries in the most precise manner whenever a user make searches on it.On the social media aspect, the working search engine marketing side of the listings coupled with the geo (mapping) marketing side of it can be bundled along and fed to social media networks for it to go viral. Social media can also be socially generated such as customer reviews which can be useful to give your establishment a boost. If you are doing a good job, you could be getting a decent five-star review, something that is credible in today’s marketing mix. Not to mention those SEO benefit you will be getting once the reviews were indexed in the search engines. That is why social media plays a very crucial part as one of the element that pushes a local search campaign’s effectiveness further.Many assume that the proper social media tool that came into play in local search are mainly of the typical application like we all know such as Twitter, Facebook and Foursquare. While, we may not dismiss the importance of these mainstream social media tools, local search still evolves around in a much more traditional side, just like its Yellowpage cousins where businesses are listed as directories or classifieds. We don’t deny while the effectiveness of Yellowpages is slowly declining, the form of it has undergone a minor superficial change in the form of search engine oriented directory which is fed as food to search engine indexing.One cool aspect about local search marketing as proven by Jack Mize is a business is not required to have a website. All they need is an account with Google for them to activate Google Places and freely ‘squatting’ at free pages sites such as Blogspot, Hubspot and Squidoo along with a tactical use of business directories. Some creative marketers only utilize good business and classifieds directories to launch their local search campaigns. Powered with few articles, press releases and viral video, they can make them skyrocket provided that the implemented tactic is executed properly.Local search marketing in 2011 is almost synonymous with the prominence of Google Places. Google Places is a salvation for marketers that offers free listing in which you can put up vital business details such as your business name, location, product/service offerings, opening hours, products, phone number, email address, and web URL. The best part is Google Map comes along with every entry making it very versatile and powerful.This marketing tactic comes with almost entirely zero cost to run. The only money involved is splurging for some directory listing fees normally for enhanced listings, and of course PPC fees. Social media is almost 100% free except some social bookmarking service that requires you to pay a small sum of fees. If you are resourceful enough, most social bookmarking networks, directories and classifieds with decent pageranks and reputation are mostly free.This technique, just like any other conventional marketing tactics need commitment as it can become a long-term investment in your online marketing campaign. Though it may not be an instant fix that will unleash instant cash flow but local businesses who invest in local search marketing will have the upperhand of being positioned handsomely to dominate their competition.They way that most marketing experts sees it, local search marketing is fast becoming one of the most powerful marketing subsets online which will be soon adopted as a de fecto method of choice for small and mid-sized businesses. This should not be overlooked when you begin allocating your marketing budget at the beginning of each fiscal year.To find out more how you can target your market based on specific demographics, head to Fortelytics, an internet marketing firm specializing in SEO, social media, and local search marketing.

Benefitting Health With a PhD in Health Education

Imagine this real case scenario: In Africa, many people die daily due to malaria. This can be avoided by the use of mosquito netting, which protects the malaria-carrying mosquitoes from biting them. However, people are still ignorant and uneducated about how these nets can save their lives, and go on living without them.Now, picture this: If the people in Africa were educated from young about the dangers of these deadly insects, they would take precautions to save themselves. If, with that knowledge, they also knew that mosquito netting can reduce the number of incidences, many would be alive today.


As the examples given, the education of living healthily is extremely important. Even without such an extreme case, health education helps us maintain a healthy life. Health education refers to learning about how health can be promoted, restored, and maintained. ‘Health’ does not only refer to the physiological aspect; it also includes the psychological and spiritual aspects.A profession in this field is where one educates others about health and wellness. Being in this profession demands a big heart and dedication towards helping others live a good life. While many might come in as volunteers, having a PhD equips you with the proper knowledge and credentials to educate others on health and wellness. You will also be able to conduct researches, formulate, implement, and evaluate health interventions, one like the mosquito netting example. Of course, this would mean that you would continuously be monitoring and correcting interventions so that society will be more aware of their health, which on the long-term is beneficial to our future grandchildren as they would have known how to live healthily.


Lastly, with a PhD in Health Education, you are also able to advance your career in the field of health education. This field is never outdated as our society is constantly seeking methods to improve their lives and well being. At the same time, you are also able to discover ways to improve your own mental, physical and spiritual health.

Three Types Of Livestock That Can Be Raised By Beginner Farmers

When people move from the city life to live in the country side they get interested in raising livestock. The reasons may vary as to why people want to raise livestock, some people raise them as pets and some raise them because they want to make some money by selling the livestock produce.What ever reason may be, raising livestock can be done by almost anyone who is dedicated to being a livestock farmer and someone who is willing to put aside a lot of his time in managing and taking care of their livestock. In order to raise healthy livestock you have to give the animals proper care such as feeding them nutritious food plus clean water on daily bases, building them some good shelter and have them checked by a veterinarian for health issues.There are various types of livestock you may want to raise as a beginner livestock farmer. Some of them need more care than others and maybe suitable for new farmers to raise. Three types of livestock that are suitable for beginner livestock farmers are goats, cattle and sheep. Below are more details on how you can go about raising them.Raising Cattle:A lot of farmers start by raising cattle in their farm ranch. Cattle are a stress free livestock to raise when taking good care of. Their produce such as milk and meat is in high demand in the markets for its nutritious benefits. When you own cattle you will be able provide your family with fresh milk on daily bases and save lots of money in buying milk.


When starting out in raising cattle you have to first choose the kind of breed you want to raise. There are over 800 types of breeds which are in 3 different categories known as the zebus, the hybrids and taurine cattle. Some types of breeds are good for the production of milk whilst others are suitable for meat production.When raising different types of cattle a farmer should install stalls that separate those that eat grass and hay to those that eat sophisticated feeds.Since cattle are grazing animals you have to have some large piece of land if you want to raise them. The land in which they graze on has to be well fenced so secure the livestock. For the fence you can either use electrical wiring or use a wood and steel fence. You should also prepare some equipment needed to raise cattle such as pails, water containers and feeding beds.Although cattle don’t require some sort of roofed shelter that doesn’t mean you can’t build one. A roofed shelter will also help you in storing your livestock equipment and can be used to milk your cows.Raising Goats:Goats are another type of livestock that can be raised by a beginner farmer and they are less prone to diseases than cattle. They can also be raised for the production of milk and meat which high in demand and cost more than cattle produce.When starting out raising goats you have to first make up your mind on what type of goat breed you want to raise. The type of breed depends on the end product you want to produce from your goats, you can either raise goats for the production of fiber, tasty meat and milk that is high in nutrients.Once you have made up your mind on the type of goat you want to raise you have to decide on the number of goats you are planning on raising. Knowing the number of goats you are planning on raising will help you estimate how large your land should be. One thing to note is that goats reproduce almost every year so the land should be large enough to accommodate the growth of your herd.Goats also need some shelter to rest at the end of the day. The shelter should be large enough for all your livestock to fit in properly without being over crowded. The shelter should be comfortable so that they can sleep at night and protect them from harsh weather such as too much sunlight, rain and snow. Don’t forget to fence the entire grazing land so that predators don’t attack and kill your herd.Raising Sheep:Raising sheep is very interesting and rewarding as raising cattle and goats. These type of livestock can be raised for various reasons such as producing quality wool, producing cheese from its prolific milk and the obvious tender meat. These produce can also be sold since they are in high demand.Sheep are animals that like grazing the field. If you want to raise healthy sheep then you have to have some large land of green grass for the livestock to graze on. Although feeding your sheep grain supplements plays a big part in their diet, grass fed sheep produce a higher nutritional value produce. Since sheep like grazing in a large group as a livestock farmer it can be daunting to manage them on the field so it would be wise to have a helper dog to assist you.


An essential part of raising sheep is keeping them within their confines, this helps them in not getting lost in the wild and end of being eaten by wild animals such as bobcats, bears and wild dogs. At the same time it helps in keeping these predators out of the grazing area. Using an electrified fence can help a lot and its easy to install as well.In order to ward off natural elements that can be harmful to your livestock you have to invest some money in building good housing for your sheep. When designing the house make sure you build a chute to manage the sheep when you need to make some checkups on each and everyone of them or when vaccinating them.As you see raising livestock can be done by almost anyone even if you don’t have any past experience or were not raised in a farm ranch. Just like any other type of pet they need to be taken care for and make sure they leave in comfortable conditions.When starting out its best to first start with raising one type of livestock then move on to another type when you have gotten the experience from your first set of livestock.

Private Banking Services Vs Retail Banking

Private banking is a much more personalized banking service given to individuals who invest substantial sums, typically over U$S1M. The most noticeable difference between retail and private banking services are that private clients receive customer service on a 1-1 basis via a relationship manager or a private banker. Wealthy individuals with private accounts can expect to meet their bank contact in person, and have direct phone access to a relationship manager. Usually the private banking arm of a bank is separate from the retail banking arm and the service is completely distinct.A private bank is one that is not incorporated. Private banks are favoured by conservative investors because the directors are personally liable, and more likely to be cautious in managing client funds. Financial institutions like these are sometimes family owned and only cater to the very rich. One of the reasons why wealthy people choose them is their confidentiality – a pledge to maintain client records secret. For some it is a case of not wanting to be targeted by criminals, lawsuits or corrupt governments. Others use this secrecy to shield income from authorities like the IRS and evade tax.


Many of the world’s private banks are found in Switzerland because of the strict bank secrecy laws and sophistication of Swiss financial services. Small banks in countries like Switzerland are also more likely to keep their client records secret because they limit their operations to within the country’s bank secrecy laws.Not only private banks offer private banking services – in fact some of the biggest providers of private banking and wealth management services like UBS, Credit Suisse and the Barclays are not privately owned. Private clients of these huge banks can take advantage of their in-house trading and research departments, and sometimes choose to have almost all their assets managed by the bank. This way they expect much higher returns than those given by a simple savings account or certificate of deposit.Types of Private Banking ServicesUsually only very affluent clients demand wealth management – where private bankers manage an investment portfolio for a family or an individual. The fee for this service varies from bank to bank and is charged yearly as a percentage of the total amount invested. The return of a portfolio will also depend on the standard of the private banking service. While some will provide excellent returns, others will continue to charge high fees while investing client funds in the bank’s own investment funds, regardless of whether or not this is beneficial to the client.


A popular alternative to wealth management is Self-Directed private banking, where the client manages his own portfolio, at times calling on advice from the bank. The advantages of this type of account are lower fees and greater personal control.Inheritance and tax planning are extra private banking services provided either directly or by referral for an extra fee.