Defining Local Search Marketing

The tides for 2010′s internet marketing has changed and the trend continued to advance progressively and aggressively. While many small to large businesses are still struggling to understand the in and outs of social media marketing, recruiting the right person for it and digging deep into the subject; a new hybrid of internet marketing called local search marketing are quickly making waves in the cyberspace.Though the term local search marketing is not as established as search engine marketing and social media marketing, many marketers start to realize its importance and the relative impact that it can do to small businesses in the geo positioning and social media aspect. Trust the trend, local search marketing is going to be big in 2011 onwards. It was said that the emergence of local search marketing will be the complete demise of the Yellowpages.So what is local search marketing? Local search marketing is a hybrid that consists of elements from search engine marketing, particularly in terms of improved search rankings, sprinkled with a little bit of geographical mapping placements with a zest of social media, along with pay per click (PPC) advertising, depending on the marketer’s advertising needs.Sounds interesting right? But here’s more.Local search marketing is very business oriented in contrary to social media which is viral-content oriented and search engine marketing which is web optimization oriented. Though it does work for non-business oriented stuff, local search marketing complements ideally with brick and mortar business or anything with a physical address. This is because local search marketing is all about fine tuning your business information to serve users online to find you better geographically via maps and directory listings.Local search marketing must be fine tuned to blend into your business as a small business survivability online depends on it. As a business entity, what drives sales is traffic and your visibility online. The more visible you are is the more exposed you become. That is why Google has taken much of the role of Yellowpages in the past year to cater the traditional side of the offline marketing aspects that Yellowpages used to offer.While Yellowpages offers myriads of contact list with addresses categorized in their niche industry, local search marketing is all about turning the search engine as a marketing platform into a playground of lists equipped with sleek mapping utility where your location can be pinpointed almost instantaneously as you make searches.To ensure accuracy, this is where search engine optimization is put into play. With proper understanding of meta taggings and key phrasing on your website, your business website will be able to appear in search queries in the most precise manner whenever a user make searches on it.On the social media aspect, the working search engine marketing side of the listings coupled with the geo (mapping) marketing side of it can be bundled along and fed to social media networks for it to go viral. Social media can also be socially generated such as customer reviews which can be useful to give your establishment a boost. If you are doing a good job, you could be getting a decent five-star review, something that is credible in today’s marketing mix. Not to mention those SEO benefit you will be getting once the reviews were indexed in the search engines. That is why social media plays a very crucial part as one of the element that pushes a local search campaign’s effectiveness further.Many assume that the proper social media tool that came into play in local search are mainly of the typical application like we all know such as Twitter, Facebook and Foursquare. While, we may not dismiss the importance of these mainstream social media tools, local search still evolves around in a much more traditional side, just like its Yellowpage cousins where businesses are listed as directories or classifieds. We don’t deny while the effectiveness of Yellowpages is slowly declining, the form of it has undergone a minor superficial change in the form of search engine oriented directory which is fed as food to search engine indexing.One cool aspect about local search marketing as proven by Jack Mize is a business is not required to have a website. All they need is an account with Google for them to activate Google Places and freely ‘squatting’ at free pages sites such as Blogspot, Hubspot and Squidoo along with a tactical use of business directories. Some creative marketers only utilize good business and classifieds directories to launch their local search campaigns. Powered with few articles, press releases and viral video, they can make them skyrocket provided that the implemented tactic is executed properly.Local search marketing in 2011 is almost synonymous with the prominence of Google Places. Google Places is a salvation for marketers that offers free listing in which you can put up vital business details such as your business name, location, product/service offerings, opening hours, products, phone number, email address, and web URL. The best part is Google Map comes along with every entry making it very versatile and powerful.This marketing tactic comes with almost entirely zero cost to run. The only money involved is splurging for some directory listing fees normally for enhanced listings, and of course PPC fees. Social media is almost 100% free except some social bookmarking service that requires you to pay a small sum of fees. If you are resourceful enough, most social bookmarking networks, directories and classifieds with decent pageranks and reputation are mostly free.This technique, just like any other conventional marketing tactics need commitment as it can become a long-term investment in your online marketing campaign. Though it may not be an instant fix that will unleash instant cash flow but local businesses who invest in local search marketing will have the upperhand of being positioned handsomely to dominate their competition.They way that most marketing experts sees it, local search marketing is fast becoming one of the most powerful marketing subsets online which will be soon adopted as a de fecto method of choice for small and mid-sized businesses. This should not be overlooked when you begin allocating your marketing budget at the beginning of each fiscal year.To find out more how you can target your market based on specific demographics, head to Fortelytics, an internet marketing firm specializing in SEO, social media, and local search marketing.

Family Business, Non-Family Business, Urban Myths.

After 20 years of working with Senior Executives across the world it’s interesting to see the mistakes when appointing Senior Executives. There can be many reasons why, but one reason is not understanding the differences of working in a Family Business and a Non-Family Business. I’ve recently met several Senior Executives who are unhappy with their employment because of this lack of knowledge and understanding and I’m meeting Business owners who didn’t realise there was a difference. These Business Owners feel that money and title is enough and stick to the Mantra of “Surely experienced ‘C’ level Executives can work in any company?”Due to the change of economy, I have become more involved with assisting Family Businesses rather than just the corporates in finding ‘C’ level people. To do this successfully I believe that everyone in the process of hiring Senior Executives must understand the differences that separate the two entities. Having worked for an English and Indian Family Business in a past life this has helped me at first hand to see the ups and downs of these Businesses; this with a theoretical base has helped with running my own companies or advising others with theirs.One recent company I have been involved with was run and founded by a successful New Zealand Entrepreneur. He does not have anybody in his immediate family to hand the reins over to. He has tried (outside the family) executives to fill his ‘C’ level roles and has had three people in three years! What is the problem? Was this a real Family Business? Was the Problem his, or the Executives?We discussed the reasons for the failures but in terms of assisting the owner I got him to firstly look at where his people came from. All three had been ‘C’ level people in corporates and had done an excellent job in their corporate environment. They all returned to corporate life and continued to do well in their new roles. Why did they fail then in this successful company?What I needed the owner to do was to identify a “Family Business”. I don’t normally use dictionary definitions but feel that in this instance Wikipedia gives a satisfactory explanation of a Family Business;”A commercial organization in which decision-making is influenced by multiple generations of a family-related by blood or marriage-who are closely identified with the firm through leadership or ownership. Owner-manager entrepreneurial firms are not considered to be family businesses because they lack the multigenerational dimension and family influence that create the unique dynamics and relationships of family businesses” Wikipedia 2014.We looked at his company and although he didn’t have anyone in the immediate family to take over the reins he had people who owned the company in minor leadership roles. We both agreed he did in fact have a Family Business.


He thought that buying in top salaried ‘C’ level Executives from corporates would enhance growth and sustain his business. He had not seen any differences between Family and Non-Family Business.Urban Myths for Family Businesses;All are unstable Small to Midsize businesses’.
As an Executive I don’t want to baby sit the junior family members so they can take over my job.
A non-family member will never run the company.
Mother and Father Companies, the only people that matter in the company are family members.
Emotional hard to work places due to family disagreements/arguments.
Incompetent family members in positions of authority.
Are these statements true or are they just Urban Myths?Family businesses are one of the fastest growing sectors of the world economy and now merit serious consideration by Senior Executives looking to advance their careers. This is an amazing turnaround from 25 years ago when nobody wanted to work for a family-owned business. There now seem to be many positives;Patricia Epperlein from InterSearch reports that;In the USA, 90% of businesses are family-owned. They contribute towards 40% of that nation’s GNP and pay approximately half of its total wages.59% of France’s Top-500 industrial companies are family-owned.It is estimated that 70% to 85% of all businesses worldwide are family-owned.Tom O’Neil NZ Herald. Jan 2014 states;Small to medium businesses are the lifeblood of New Zealand industry. Various sources cite family businesses as representing 75 per cent of Kiwi firms, providing up to 80 per cent of employment and 65 per cent of national GDP.It’s interesting to note that when companies around the world state that they are a “Family Business” they are trying to reinforce positive family values of, Integrity, honesty, trust and loyalty.Not all Family Businesses’ are SMEs. Companies like;Porsche
WalMart
Tata Group.
In New Zealand the Talley Family (Agribusiness) and the Pandey family (Hotels).
Simon Peacocke of BDO Auckland, an accredited Family Business Advisor works with numerous NZ Family Businesses and feels that they do well because of the following reasons;Family businesses think very long-term and are very resilient, much more so than non-family businesses.Second and third generation family business members start their apprenticeship at a very young age. At 5 years old they are hearing their parents talking about the business so they have an incredible depth of knowledge to draw on.Their relationships with staff and communities also tend to be different – closer, more connected, more loyal.Staff tend to become part of the family business and to stay on as long-term committed employees.While corporates like to be seen supporting their communities, family businesses generally don’t promote they are doing this – they just do it.They don’t throw lots of money at things trying to get rich quick.They also have a powerful focus on building relationships with staff, customers and suppliers.So is it worth working for a family company? Is it better to work for a Non-Family Business? Is there any difference when the economy is good or is in a slump?Nicolas Kachaner 2012 in the Harvard Business Review states,”Results show that during good economic times, family-run companies don’t earn as much money as companies with a more dispersed ownership structure. But when the economy slumps, family firms far outshine their peers. And when we looked across business cycles from 1997 to 2009, we found that the average long-term financial performance was higher for family businesses than for non-family businesses in every country we examined”.Senior Executives looking for longevity in the work place should look at the Family Business as this would take them through economies varying peaks and troughs. They will need to be aware that this will always be done in a cost effective way.Business Consultants believe that they can tell easily if the company is Family or Non-Family Business. You just walk into the Head Office. A Non-family office has a very substantial corporate office with a “Wow Factor”. The Family business being more Frugal has very few “Bells and Whistles”. This Frugality is about the Family Business CEO looking to invest in the long term 20 year plan with the business passing down the generations. The Non-Family CEO is looking to make an instant mark and will try and outperform the person they have taken over from. There are many studies that show that Family Businesses did better in the recent Global recession for the above reason. The Family Business is frugal in the good times and the bad allowing them to weather the storms of economic crisis.This is one of the factors that had been wrong in my client with three ‘C’ Level people in three years. His ‘C’ level people came in with a quick turnaround plan which they hoped would give a quick fix and outspending the last person in the hope that they would do something instantly. No twenty year plan for them as they had never been afforded this way of working in the past.Do Family Businesses perform differently in other countries?


Justin Craig, PhD states,”Interestingly, in many aspects family businesses as a sector do not vary much from country to country. There are obvious cultural differences but a business with family involvement is challenging in every country. It is also more rewarding than the ‘corporates’, let’s not forget that. Of course, there are older businesses in Europe, for example, than in Australia and New Zealand and the United States, and the mind-sets of companies in Europe will differ than in the later developed countries. But day to day the differences are not noticeable. Older businesses have more at stake and lots more to lose but they also have advantages. Family leaders still have to manage three independent and interdependent systems being the family, the business and the ownership group”.Appointing the right Senior Executives is crucial to any company and is a costly acquisition. There are many reasons why hiring at this level goes wrong but getting it right can make a huge difference to your company.To answer one of my questions, can a ‘C’ Level person work in any type of Business, Family or Non-Family?Yes, but only if they are armed with the knowledge of the differences of the two. What they must also be sure of is the type of business that they are going to work in as sometimes this can be a cloudy issue, making it difficult for them to decide which one it is. Look at those mighty corporate companies of Porsche, Tata and Walmart to name a few.Finding the right ‘C’ Level Executive is a lengthy process and shouldn’t be rushed, if you need to rush you are better to go down the Executive Leasing Route in the short term which will allow you to take a breath and get the right permanent person in place. Work with your inside team or your outside partners to establish a good process, so the firm can articulate the process to the Senior Executives. Everyone appreciates the fact that there is a well thought-out plan in place.For me, I decided a long time ago not to build a Family Business. I wanted to give my children the best in life, but wanted them to make their own way in life too. My children might disagree but as one is studying to be a Barrister and one is settled in a corporate I will wait and see if I need to step in? I have however, always agreed with Billionaire Investor Warren Buffett who said, “He would give his kids just enough so that they could do anything, but not so much as they did nothing”.

Mental Health Stigma

Despite the increase in publicity surrounding mental health and mental health issues, there is still a lack of understanding about mental health in general. For example, a research survey published by the government “Attitudes to Mental Illness 2007″ reported that 63% of those surveyed described someone who is mentally ill as suffering from schizophrenia, and more than half believed that people with mental illness should be kept in a psychiatric ward or hospital. Overall the results showed that positive attitudes to people with mental health had actually decreased since 1994 which is worrying indeed.Amazingly, many people still don’t understand that mental health problems affect most of us in one way or another, whether we are suffering from a mental illness ourselves or not. If we bear in mind that a quarter of the population are suffering from some kind of mental health problem at any one time, then the chances are, even if we personally don’t have a mental illness, we will know someone close to us who does, so it is our responsibility to understand what mental illness is and what can be done about it.Many people with mental health problems will often feel isolated and rejected and too afraid to share their problems with others purely because of the way they might be perceived. This lack of understanding means they are less likely to get the kind of help and support they need and are in danger of slipping even further into depression and mental illness. People need to understand that mental illness need not be a barrier to a better quality of life and that help is available and that most people with a mental health problem can regain full control over their lives if they get the support they need.


A new guide to mental healthThe Royal College of Psychiatrists has produced a new guide to mental health which was published in November 2007 and is aimed at informing the general public about what mental illness is and is a big step towards tackling the stigma that is still attached to mental illness.The guide is written in an easy to understand format and over 60 mental health experts have contributed to it. The Mind: A User’s Guide contains chapters that cover a whole range of mental illnesses and includes a section on how the brain works, how mental illness is diagnosed, and how to cope with it.A Scottish surveyIn Scotland, a national survey of public attitudes to mental health Well? What Do You Think? (2006) was published in September 2007 and highlighted that although people living in socially deprived areas have a higher incidence of mental health, the level of stigmatisation is still no lower than in other areas. This suggests that being confronted with mental illness is not enough to change the attitudes towards it.There are also gender differences too. According to the Scottish survey, men with a mental health problem were more likely to be treated with suspicion than women and were also more inclined to avoid social contact with someone else with a mental health problem. Even out of those who displayed a positive attitude towards people with mental health problems, many said they would be reluctant to tell anyone if they had a mental health problem themselves which just goes to show that there is still fear surrounding other peoples’ perceptions of mental health.A CIPD SurveyA recent study conducted by the Chartered Institute of Personnel and Development and KPMG consultants surveyed over 600 employers and reported that doctors are not doing enough to help people with mental health problems return to work and that this is costing the business world billions of pounds. For example, only 3% of the participants rated doctor support as “very good”.It may be that doctors really don’t know what else to offer someone suffering from depression and anxiety other than drugs and time off work. Even more worrying was the fact that 52% of employers maintained that they never hired anyone with a history of mental illness which serves to perpetuate the stigma. On a more positive note, of those that did hire someone with a mental health problem, more than half said the experience had been “positive”.


Changing attitudesA lot is being done by governments and organisations to try to change public attitudes towards mental health but is it enough? Until we all recognise that mental illness doesn’t discriminate, it can affect any one of us at any time regardless of our age, gender or social background, the stigma attached to mental illness is likely to persist.Mental illness doesn’t discriminate, it can affect any one of us at any time regardless of our age, gender or social background, and yet the stigma attached to mental illness still persists. Although a number of government initiatives, awareness campaigns and organisations have been set up specifically to tackle mental health stigma and change our attitudes towards mental health in general, there is still a long way to go.It is therefore up to each and every one of us as individuals to make sure we are well informed and understand the issues involved because only when the public are fully aware of the facts will mental health stigma become a thing of the past.

Use of Drones in Aerospace/Defense

The development of unmanned aerial systems, or drones was initially for military purposes. As these aerial systems did not require an onboard pilot, they were seen as a useful weapon on the battlefield. Not only does a drone decrease the mortality rate of the soldiers, it also provides the military a chance to spy on the enemy in a discrete manner.Drones have become an important component of national defense for the following reasons.· A drone is an unmanned vehicle, that is, it does not require any one to be on it to be controlled. This is possible because it can be controlled using a remote control. Though it is mandatory that it is still controlled by a trained pilot, it does not require the pilot to go with it.


· The US military has been using drones to search for terrorists in Afghanistan and have proved how useful they are for conducting covert military operations.· Drones can be used for various purposes such as searching for hidden terrorists, gunning the terrorists down in their own areas and searching for the hidden landmines using hyperspectral imaging sensors.· Keeping an eye on the air space of the country.· Keeping a check on the borders of the country without threatening the lives of the most precious soldiers.The use of the US Army’s Global Hawk in the combat field of Afghanistan has already made news. This has triggered a race between countries to own and develop this technology as soon as possible. Countries like UK and China and India are already way ahead in the research and development of drones for their respective defense forces.The use of drones even by the army is not only for combat and espionage purposes. This technology is largely being developed for the times when a crisis hits the nation. The military is trying to use drones in areas that have suffered fire or earthquake where the military and air force is called in to rescue people. This is the humanitarian aspect of the use of drones. Drones are sent in difficult to reach places to search for survivors. When the images from a drone shows the presence of any survivor, special teams are sent in to carry out rescue operation. This has saved many lives and is sure to save a number of lives in future too.


The countries that are trying to be the controlling factors in the world need to have this technology soon. UK has started by bringing together all of its top engineers to develop homemade UAVs and there were news about the flight of their first UAV named Taranis.The use of UAVs cannot replace the fighter jets or the satellites, however, they can be used for surveillance missions that can’t be performed by fighter jets as they are too big and therefore can be spotted quite easily by radar. Drones are definitely one of the “must haves” for any good army in the future.